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A Look at LinkedIn

A Look at LinkedIn

linkkedin

As a recruiter, especially in the social media and digital field, I always check every social channel of a potential employee. It’s a habit, something that has become part of my routine since starting in recruitment 6 or 7 years ago. Employers do it, we recruiters do it too and one of the first places we check is LinkedIn. The only source that gives us the perfect insight to compare a jobseekers resume to their LinkedIn profile.

It doesn’t matter how active you may be on LinkedIn, heck you might not even use it that often, but it is a good idea to keep it updated during your job search, because like me, employers check for all the nitty gritty bits of info and anything that sticks out like a sore thumb, gets my goat.

So what do we check for?

The 2 most important points for checking LinkedIn for me are:

Summary/Bio

For some unbeknown reason, most job seekers see this as a box to be ignored. Why? This is your moment to shine and tell us lucky folk who you are, what you do, what you’re looking for and most importantly what you can do for us. If you love what you do, why not share it. If you have something to bring to the table, share. Your summary/bio should stand out, if you have an interesting bio, I am more than ready to jump on the phone and give you a call.  Need some inspiration to writing that summary, have a look at these great examples.

Employment

This is where most job seekers fall short. You may have an outstanding resume, that’s great but does it match your employment history on your LinkedIn profile? No, why not? Your employment history (companies & job titles over a period of time) is super important. I don’t necessarily want to see a fully detailed employment log, but the dates, employers and job times are pretty important and should mirror what’s on your CV. If this doesn’t – red flags!

Two other things to keep on top of…

A lot of recruiters and employers will check a few other parts of your LinkedIn profile to make sure they’re making the right decision before they get in touch. I’m not saying every recruiter/employer does it, everyone is different but here are some other things they look at in a LinkedIn Profile:

Recommendations

I believe endorsements are pretty pointless, therefore I won’t be adding this into this point to be regarded as a ‘recommendation.’ Employers want to verify a jobseekers lever of expertise and may very well scroll down to your recommendations to see what people say about your skills and talents. Recommendations are LinkedIn’s answer to references in this digital age, so if you’ve done a great job at a company or with a client, ask for a recommendation, it doesn’t cost anything and it shows off how good you are to prospective employers.

Education

I still firmly believe in social media and digital that you don’t need a degree to get into this industry but if you’re going into a skilled industry, this is an important area that you need to update. If you have a diploma, degree or certification that is necessary to an application put it up there.

Active jobseekers should use their LinkedIn to really showcase their talents and what better way than using a platform that everyone who is anyone uses. Get smart and use LinkedIn to the best of your advantage.

About The Author

Award-winning ex social media manager and MD of specialist social media & digital recruitment agency in Richmond.

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